Senior On Premise Market Execution Specialist
Constellation Brands is seeking a Senior On Premise Market Execution Specialist to drive best-in-class execution for our iconic beer, wine, and spirits portfolio in the on-premise channel. In this senior field role, you will lead sales execution across bars, restaurants, and hotels, owning key account relationships, securing distribution and menu placements, and delivering flawless activation that elevates brands like Corona, Modelo, Pacifico, and Robert Mondavi. You will analyze sales and depletion data, build territory and account plans, and partner closely with distributor teams and internal Sales & Business Development stakeholders to maximize volume, visibility, and profitability. Success requires strong commercial acumen, trade marketing and negotiation skills, and deep understanding of the beverage alcohol landscape. You will coach account staff on product knowledge and responsible service, monitor competitive activity, and ensure compliance with local regulations. Constellation Brands offers a performance-driven, collaborative, and entrepreneurial culture that emphasizes inclusion, continuous learning, and impact. This is a full-time, field-based role with significant time spent in-market at customer locations. Competitive salary, bonus opportunity, and a comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k), support your growth and well-being in a fast-paced, consumer-focused environment.
Responsibilities
- Lead on-premise market execution to achieve distribution, volume, and visibility goals for Constellation Brands' beer, wine, and spirits portfolio.
- Own key account relationships across bars, restaurants, and hotels; influence programming, menu placement, and feature activity.
- Plan and execute targeted activation, sampling, and promotional programs aligned with brand and channel strategies.
- Analyze sales, depletion, and distribution data to identify opportunities, optimize territory plans, and prioritize high-impact accounts.
- Partner with distributor teams to drive flawless execution, secure retail features, and ensure optimal inventory and merchandising standards.
- Train and coach account staff on brand stories, product knowledge, and responsible serving to enhance consumer experience.
- Collaborate with Sales & Business Development, marketing, and revenue growth teams to refine strategies by market and customer segment.
- Monitor competitor activity, pricing, and trends to inform local market playbooks and execution tactics.
- Ensure compliance with regulatory requirements and company policies across all on-premise activities.
- Model Constellation's performance-driven, inclusive culture while mentoring junior sales talent in the territory.
Required Skills
- On-premise sales execution
- Key account management
- Territory planning and routing
- Trade marketing and activation
- Data-driven sales analysis (IRI/Nielsen/Depletions)
- Channel strategy for beverage alcohol
- Negotiation and closing
- Category management and space planning
- CRM and sales reporting tools
- Presentation and stakeholder communication
