Local Marketing Specialist

House of Sport, an experiential concept by DICK'S Sporting Goods, is seeking a Local Marketing Specialist to drive traffic, awareness, and engagement for our immersive retail destination. You will plan and execute local campaigns, promote events and clinics, and build partnerships with schools, leagues, and community groups. Working closely with store leaders and coaches, you'll manage digital channels, create localized content, and track results. This role blends marketing, events, and community outreach in a sports-driven, collaborative environment.

Responsibilities

• Plan and execute local marketing campaigns to drive traffic and sales for House of Sport
• Coordinate and promote in-store events, clinics, and community partnerships
• Manage local social media, email, and digital promotions aligned with brand guidelines
• Collaborate with store leadership and coaches to highlight programs and experiences
• Track and report on campaign performance using basic analytics tools
• Develop localized content, signage, and promotional materials
• Support grassroots outreach to schools, leagues, and community organizations
• Maintain event calendars and ensure consistent marketing presence in the community

Required Skills

• Local marketing strategy
• Event planning and coordination
• Digital marketing (social media, email)
• Content creation and copywriting
• Basic marketing analytics and reporting
• Community outreach and partnership building
• Project management
• Brand management
• Retail promotions and merchandising coordination
• Collaboration and communication