Sales Manager

Carter's is seeking a Sales Manager to lead sales growth for our manufacturing-driven children's apparel lines. In this role, you will manage key retail and wholesale accounts, build strong customer relationships, and drive revenue through data-informed sales strategies. You will forecast demand, analyze sales performance, and collaborate with merchandising, marketing, and operations to align product and inventory with market needs. Leveraging Carter's family-focused, collaborative culture, you will mentor a small team, ensure excellent customer experience, and identify new opportunities to expand brand presence and profitability.

Responsibilities

• Lead and execute sales strategies to grow revenue across retail, e-commerce, and wholesale channels
• Manage and deepen relationships with key accounts and buying partners
• Forecast demand and analyze sales performance using reports and metrics
• Collaborate with merchandising, marketing, and operations to align product, pricing, and inventory
• Identify and develop new business opportunities and distribution channels
• Coach and mentor sales team members to achieve targets and KPIs
• Present sales results, forecasts, and insights to leadership
• Ensure customer needs and feedback inform product and go-to-market decisions
• Negotiate terms, pricing, and promotional plans with partners
• Maintain strong alignment with Carter's brand standards and family-focused culture

Required Skills

• Account management
• Sales forecasting
• Negotiation
• CRM software
• Sales analytics and reporting
• Excel and data analysis
• Retail/wholesale channel management
• Presentation skills
• Contract and pricing management
• Team leadership