Director of Revenue Growth Management

Cumberland Farms, Inc., a leading regional convenience store and fuel retailer, seeks a Director of Revenue Growth Management to maximize sales and profitability across our network. This role leads pricing, promotions, and assortment strategies for fuel, foodservice, and in-store merchandise. You will build and manage RGM frameworks, analyze category and customer data, partner with merchandising, marketing, and operations, and guide testing of new offers. The director will present insights to executives, lead a small analytics and RGM team, and drive margin expansion while protecting customer value and brand competitiveness.

Responsibilities

• Lead enterprise revenue growth management strategy for fuel, foodservice, and in-store categories
• Design and optimize pricing, promotions, and assortment to drive sales and margin
• Analyze category, customer, and competitive data to identify growth opportunities
• Develop RGM frameworks, playbooks, and KPIs for retail and fuel operations
• Partner with merchandising, marketing, and operations to execute strategies in-store
• Lead A/B tests and pilots on offers and price architectures, tracking performance
• Prepare and present financial impact analyses and recommendations to executives
• Manage and develop a small RGM and analytics team
• Collaborate with finance on forecasting, budgeting, and scenario modeling
• Ensure strategies support brand positioning and customer value perception

Required Skills

• Revenue growth management
• Retail and fuel pricing strategy
• Promotional optimization
• Assortment and mix optimization
• Financial modeling and forecasting
• Data analysis and SQL/Excel
• Business intelligence and dashboards
• Category management
• A/B testing and experimentation
• Executive communication and presentation