Store Marketing Lead

Walser Automotive Group is seeking a Store Marketing Lead for our Bloomington Chrysler Jeep Dodge location. In this role, you'll own local marketing strategy and execution to drive traffic, leads, and brand awareness in a fast-paced, customer-first retail environment. You'll plan and run digital campaigns, in-store promotions, and community events while ensuring all efforts reflect Walser's values of integrity, transparency, and teamwork. Collaborating closely with sales and service leaders, you'll analyze performance data, optimize spend, and continuously refine tactics. Walser offers robust training, career growth, competitive pay, and comprehensive benefits.

Responsibilities

• Develop and execute local marketing plans for the Bloomington Chrysler Jeep Dodge store
• Manage digital campaigns across search, social, email, and display to drive showroom and service traffic
• Coordinate in-store promotions, events, and sponsorships to build community presence
• Track, analyze, and report on campaign performance using marketing analytics tools
• Collaborate with sales and service leaders to align marketing with business goals
• Maintain consistent brand standards across all local marketing materials
• Manage relationships with external vendors and media partners
• Optimize marketing budget and allocate spend based on ROI insights
• Support content creation for web, social media, and customer communications
• Stay current on automotive retail and local market trends to identify new opportunities

Required Skills

• Digital marketing strategy
• Paid search (SEM) and social advertising
• Email marketing platforms
• Marketing analytics and reporting
• Content creation and copywriting
• Event planning and execution
• Budget management
• CRM and marketing automation tools
• Brand management
• Automotive retail market knowledge