Associate Manager, Digital Experience
Constellation Brands is seeking an Associate Manager, Digital Experience to shape best-in-class web and e-commerce journeys for our iconic beer, wine, and spirits portfolio. In this role, you'll translate consumer insights and business goals into digital roadmaps, partnering closely with marketing, brand, IT, and external agencies. You will optimize site content, navigation, and conversion funnels through analytics, testing, and experimentation. Responsibilities include managing digital feature backlogs, defining requirements, tracking KPIs, and ensuring consistent brand experiences across devices. You'll thrive in a performance-driven, innovative culture that values collaboration, data-driven decisions, and continuous learning while helping grow beloved global brands.
Responsibilities
- Lead planning and optimization of web and e-commerce experiences for key beverage brands
- Translate consumer insights and business objectives into digital roadmaps and feature backlogs
- Partner with marketing, brand, IT, and agencies to deliver and enhance digital experiences
- Use analytics to monitor performance, identify opportunities, and drive data-informed decisions
- Plan and run A/B and multivariate tests to improve engagement and conversion
- Define functional requirements, user stories, and acceptance criteria for digital features
- Ensure brand consistency and quality across devices, platforms, and markets
- Track and report on key KPIs such as traffic, conversion, and engagement
- Collaborate with UX/UI teams to refine user journeys and site architecture
- Support continuous improvement and adoption of best practices in digital experience
Required Skills
- Digital product management
- UX/UI collaboration
- Web analytics (Google Analytics, Adobe Analytics)
- A/B and multivariate testing
- E-commerce optimization
- Customer journey mapping
- Agile/Scrum methodologies
- Requirements gathering & prioritization
- Marketing technology platforms (CMS, CDP, ESP)
- Stakeholder management & communication
