Loyalty Concierge

Constellation Brands is seeking a Loyalty Concierge to deliver high-touch experiences for members of our beer, wine, and spirits loyalty programs. In this role, you'll serve as the primary point of contact for VIP and high-value consumers, managing loyalty operations, rewards redemptions, and personalized offers. You'll use CRM and loyalty tools to segment audiences, track engagement, and surface insights that drive retention. Partnering closely with marketing and brand teams, you'll support campaigns, events, and tastings while upholding responsible alcohol and data privacy standards in a fast-paced, consumer-focused environment.

Responsibilities

• Serve as primary point of contact for loyalty and VIP members
• Manage day-to-day operations of loyalty and rewards programs
• Coordinate personalized experiences, events, and offers for members
• Use CRM and loyalty platforms to track engagement and member value
• Analyze member data to identify trends and retention opportunities
• Collaborate with marketing, sales, and brand teams on promotions
• Resolve member issues promptly with high-touch customer service
• Create and send targeted communications and campaign messaging
• Report on loyalty KPIs and recommend program improvements
• Ensure compliance with responsible marketing and alcohol regulations

Required Skills

• Loyalty program management
• CRM platforms (e.g., Salesforce, Hub
• Spot)
• Customer service and client relations
• Data analysis and customer segmentation
• Email and digital campaign execution
• Event coordination and experiential marketing
• Reporting and KPI tracking
• Problem resolution and escalation management
• Knowledge of alcohol/beverage industry practices
• Compliance with responsible marketing and data privacy