Associate Manager, Brand Marketing

Constellation Brands is seeking an Associate Manager, Brand Marketing to help build and grow our iconic beer, wine, and spirits portfolio. In this role, you'll support the development and execution of integrated brand plans across digital, retail, and experiential channels, partnering closely with insights, sales, and agency teams. You'll manage projects, budgets, and timelines; analyze performance metrics; and contribute to innovation launches. This performance-driven, collaborative environment offers significant visibility, learning, and impact on beloved consumer brands.

Responsibilities

• Support development and execution of integrated brand marketing plans for key beer, wine, and spirits brands
• Coordinate cross-functional projects with sales, insights, finance, and agency partners
• Manage timelines, budgets, and asset delivery for campaigns and promotions
• Analyze brand, consumer, and campaign performance data to inform optimization
• Assist with packaging, point-of-sale, digital, and retail activation materials
• Support innovation launches and brand extensions within the portfolio
• Monitor competitive activity and category trends to inform strategy
• Prepare presentations, reports, and dashboards for leadership and stakeholders

Required Skills

• Brand marketing
• Integrated campaign management
• Consumer and market research
• Data analysis and reporting
• Budget management
• Project management
• Digital and social media marketing
• Retail and shopper marketing
• Agency and vendor management
• Presentation and communication