Outreach & Marketing Specialist

Helen Ross McNabb Center seeks an Outreach & Marketing Specialist 1 to grow awareness of our behavioral health and social services across East Tennessee. This role plans and executes outreach campaigns, manages social media and digital content, supports events, and builds community partnerships to connect clients and referral sources to services. The specialist collaborates with clinical and program teams, tracks campaign performance, and ensures consistent, mission-aligned messaging that reflects our client-focused, trauma-informed care in a compassionate, professional manner.

Responsibilities

• Plan and implement outreach and marketing campaigns to promote Mc
• Nabb Center services across East Tennessee.
• Manage social media channels, website updates, and digital content to increase engagement and referrals.
• Create marketing materials, including flyers, newsletters, email campaigns, and basic graphics.
• Coordinate and represent the Center at community events, health fairs, and partner meetings.
• Develop and maintain relationships with referral sources, community organizations, and stakeholders.
• Collaborate with clinical and program staff to ensure accurate, trauma-informed, and mission-aligned messaging.
• Track, analyze, and report on campaign and outreach performance metrics.
• Assist with media, public relations, and storytelling efforts to highlight client impact and community outcomes.
• Ensure brand consistency and adherence to privacy and regulatory guidelines in all communications.
• Support fundraising, awareness, and special initiatives as needed.

Required Skills

• Digital marketing
• Social media management
• Content creation and copywriting
• Email marketing platforms
• Basic graphic design (Canva/Adobe)
• Data analytics and reporting
• Customer relationship management (CRM) tools
• Event planning and coordination
• Community outreach and partnership building
• Public speaking and presentations